Privacy Policy

Floorguy Supply LLC dba Hilway by Floorguy Supply ("Hilway", "Hilway Direct", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, stored, processed, transferred and disclosed by Hilway.

This Privacy Policy applies to our websites and brands, including,,, and any other company owned website, mobile application, or other online service.

By accessing or using our websites or applications, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

We collect personal information about you when you voluntarily submit information to us when you use our website. This can include information you provide to us when you register for an account, make a purchase, post a review, send us messages, subscribe to our mailing lists, newsletters or other forms of marketing communications, participate in a survey, click on an ad, redeem a promotion or use some other feature on our website.

We collect certain information automatically, such as information about the pages you look at on our website, the actions you take on our website or the type of device you use to access our website. We may also collect this information about you from third parties.

We will use the personal information we collect to operate, maintain and provide to you the features and functionality of our website, to communicate with you, to monitor and improve our service and business, to fulfill your purchases and to help us develop new products and services. If you choose not to provide personal information, we may or may not be able to provide you with requested products, services or information.

We may link or combine your activities and information collected from you on our websites and mobile apps with information we collect automatically through tracking technologies. This allows us to provide you with a more personalized experience regardless of how you interact with us - online, in-store, on mobile or social media, and to better understand how our customers shop.

The list below sets out the categories of personal information we collect about you and how we use that information.
Contact and Profile Information
We may collect personal information, such as your name, phone number, address, business information, and e-mail address, when you create an account or place an order on our website, sign up for our mailing list, enter a contest, redeem a promotion, or otherwise communicate or interact with us. We will use your contact information to create your account, to communicate with you directly about your purchases, about products you purchase and about any questions, issues or concerns you have, and to send you marketing communications in accordance with preferences that you set.
Comments, Chat and Opinions
When you contact us directly -by email, phone, mail, via an online form or survey, or by participating in online chat- we may record your comments and opinions. We will use your comments and opinions to address your questions, issues and concerns and improve our products and services. We may also use your comments and opinions to determine products and services that may be of interest to you and to send you marketing communications in accordance with your marketing preferences. We may use your comments in our marketing materials however we will only identify you by first name, last initial and with a city and/or state location.
Payment and Transaction Information
We collect information such as items purchased, date and time of your transaction, and payment information, such as your credit card or bank account details, when you make an in-store or online purchase in order to complete the transaction and detect and/or prevent fraud. For increased security, credit card information is stored for a limited time to complete your transaction and not long term. This practice is intended to protect you, the customer. We do not share your payment information with our service providers unless it is required to process your order or complete a financial transaction with you.
Location Information
We collect information about your location that you provide or that is based on your IP address. We may use your location information to fulfill your order, send invoicing, verify payment method, provide personalized content and advertising, to enhance your shopping experience, to assist us with analytics and to improve the effectiveness of our websites, mobile applications, merchandise, advertising, marketing and customer service.
Information about fraudulent or criminal activity relating to your account
We will use information about fraudulent or criminal activity relating for the purposes of detecting and preventing fraud or abuse.

The categories of personal information, listed above, is collected through the use of cookies and similar technologies, described below, when you visit our website and it may also be obtained in other ways:
Information automatically collected through cookies and other tracking technology
When you use our website, read our emails, or otherwise engage with us through a computer or mobile device- cookies, tracking links, embedded scripts, web beacons, location-identifying technology and similar technologies -are used by our website, and our third party partners, to automatically collect information about how you access and use each medium as well as information about the device you use to access the medium. We use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes. Information we collect automatically about you may be combined with other personal information we collect directly.
Information provided by Social Media Platforms
When you interact with us on various social media platforms, for example Facebook, Twitter, and other social media services, we may receive information from those social media platforms including your profile information, picture, contacts list, and any other information you permit the social media platform to share with third parties. We use this information to communicate or interact with you on the social media platform, to better understand the demographics of our visitors, and to personalize content and target advertising shown to you and to your connections on the social media platform. The data we receive is dependent upon your privacy settings with the social media platform. You should always review, and if necessary, adjust your privacy settings on social media platforms. We may display targeted advertising to you through social media platforms, such as Facebook, Twitter and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our products or services while those users are on the social media platform, or to groups of other users to whom they are connected or with whom they share similar traits, such as likes, interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them.
Information provided by Third Parties
From time to time, we may receive information about you from third parties and other users, for example we may obtain information from our suppliers, resellers, marketing partners, and other business partners. We may obtain information from third parties to enhance or supplement our existing user information. For example, we may work with third party partners who help us determine a location based on your IP address or a business partner that provides us with contact information so we may customize content specific to your interests. We may also collect information about you that is publicly available. We may combine this information with the information we collect from you directly. We use this information to send advertising or promotional materials or to better understand the demographics of our users.
Information provided by other Floorguy Supply LLC entities
We may receive information about you from our other businesses, brands and affiliated entities, so that information you provide to one brand may be used by another brand to provide you related services or to communicate with you.
Cross-Device Linking
We, or our third party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to our website or advertisements. We may work with third party partners who employ tracking technologies, or the application of statistical modeling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as an email address or user ID) with third party advertising partners to help recognize you across devices. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.
Third Party Analytics and Advertising
We use services provided by search marketing and analytics providers including Google and Microsoft Bing. When you visit our websites or click on advertisements (ie: Google Ads, Bing Shopping Ads or Display Network Ads), analytics scripts and code recognize your web browser and sends certain information to this third party service to be analyzed. This includes, for example, the web address of the page that you're visiting and your IP address, products you view or purchase and your general location based on your IP address or other relevant data. Cookies may be placed on your browser or cookies that are already there may be read. If you are signed in to your account on Google or Microsoft, and depending on your Account settings with that provider, information gathered by the analytics may be added to your Account, and treated as personal information.
Google Analytics allows us to better understand how to make ads more effective, understand ad activity and how visitors engage with our website and advertisements. First-party and/or third-party cookies attached to Google advertisements help us to display ads based on your past visits to our website and past clicks on our ads. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here
Microsoft may share your data directly with their service providers. You may control your advertising preferences or opt-out of certain Microsoft advertising products by visiting
You may also visit NAI’s online resources at
Marketing automation services provided by Intuit, dba MailChimp, provides email marketing services. MailChimp stores and maintains our email Distribution Lists on secure servers and is used to send our email marketing and other email campaigns to our customers. MailChimp will not use or disclose the information in our Distribution Lists except in circumstances that legally require them to do so or if they detect abusive or illegal behavior related to our Distribution Lists. If you would like more information about Intuit's privacy policy, you may visit
When you place an order on one of our websites, you may be automatically opted-in to receive a full survey from Shopper Approved, a third-party service provider, about your shopping experience and/or the product you ordered. Shopper Approved will only use your email address to send you a full survey email specifically regarding your purchase, or should their be an unexpected issue with your order, you may receive one or more customer care emails in an effort to help resolve the issue. Other than a survey email and/or a customer care email specifically regarding your order, you will never receive any other type of email from Shopper Approved. Our customer order information is accessed by Shopper Approved and stored, for the purpose of managing reviews, in their secure password protected database to safeguard your information.

We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Control Over Your Information” section below. We may share your personal information with the following parties:
Our companies: Our subsidiaries and other dba's (i.e., any organization or brand we own or control). These companies may use your personal information in the same way as we do under this Privacy Policy.
Third parties at your request: You may choose to share your activities on our website with your friends through email, text or on various social media networks.
Service providers and advisors: Third party vendors and other service providers that perform services for us, on our behalf, which may include identifying and serving targeted advertisements, providing mailing or email services, merchant and product reviews services, product fulfillment, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.
The public: When you provide feedback or post user content on our site. For example, if you post a product or merchant review on our website or a comment on our social media sites, your information, such as your first name, last initial, city and state of residence, and your comments, may be displayed on our website or on our social media pages and on the designated page of one of our third party service providers.
Purchasers and third parties in connection with a business transaction: Personal information may be disclosed to a third party in connection with a website-related purchase, such as financing for an equipment purchase. You will be made aware when you are leaving our website and going to a third party website to enter information for a financing or similar transaction.
Law enforcement, regulators and other parties for legal reasons: Third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our services; and/or (c) to exercise or protect the rights, property, or personal safety of employees, our visitors, or others.
We may also share information with others in an aggregated or otherwise bundled form that does not reasonably identify you directly as an individual.

Profile and Data Sharing Settings
You may update your profile information, such as your user name, address, and contact information on your Account Page.
How to Control Your Email Preferences
You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. Most unsubscribe requests are processed automatically. We make every effort to promptly process manual unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).
Modifying or Deleting Your Information
If you have any questions about reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our website or publicly displayed content, you can contact us directly at We will do our best to honor your request but may not be able to modify or delete your information in all circumstances.
Geolocation and In-store Location
You may control location tracking by adjusting your location services settings on your mobile device. We may continue to approximate your location based on your IP address when you access the Service through a computer or device.
Cookies and Flash Cookies
Most browsers allow you to adjust your browser settings to: (i) accept all cookies; (ii) notify you when you receive a cookie, which lets you choose whether or not to accept it; (iii) set your browser to automatically reject cookies. Blocking or deleting cookies may negatively impact your experience using the Service, as some features on our Service may not work properly.
Interest-based Advertising
To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s (NAI) online resources at, and/or the Digital Advertising Alliance (DAA) Consumer resources at
Cross-device Linking
Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.
Mobile Advertising
You may also be able to limit interest-based advertising through the settings on your mobile device. You may also be able to opt-out of some - but not all - interest-based ads served by mobile ad networks by visiting and downloading the mobile AppChoices app appropriate for your device. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

Data Storage and Transfer
Your information collected through our website may be stored and processed in the United States or any other country in which our service providers maintain facilities.
Keeping your Information Safe
Security of your information is very important to us, and we have put in place safeguards to preserve the integrity and security of information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Floorguy Supply LLC does not knowingly collect or solicit any information from anyone under the age of 13 on this Site. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at
We do not share or sell our customers’ contact or personal information with third parties for their direct marketing use. Any questions about this policy may be directed to or by writing to us at Floorguy Supply LLC, 12 McCullough Drive, Suite 10, New Castle, DE 19720.
Our website may contain links to and from third party websites of our business partners, advertisers, and social media sites and our users may post links to third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third party sites.
If you have any questions about this Privacy Policy or the website, please contact us at and include the words, “Privacy Policy” in your subject line.
We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and you should review this page periodically. We will update the ‘last modified’ date at the bottom of this page when we post changes to this Policy. If you object to any changes, you may close your account. Continuing to use our Services after we publish changes to this Privacy Policy means that you are consenting to the changes. This privacy policy was last modified on 02/07/2023.